Getting Started with the Engine API
Monetate's Engine API is a RESTful API that serves as a direct entry point to its decision engine and allows clients to use it in any channel: Web (server-side or within the browser), mobile applications, SPA frameworks, and nontraditional implementations such as in-store displays or SMS/text messaging.
The Engine API allows three things to be done with a single call:
- Send contextual information about the current visitor/page.
- Retrieve actions that are supposed to fire in the current context. These actions can be part of any Omnichannel experience in Monetate and can be a mix of personalized content and tests to be activated.
- Send events/metrics to Monetate to measure success.
Bundling all these capabilities into a single endpoint allows all data to be received via a single call and reduces latency when transmitting to Monetate.
Use this worksheet to keep track of your progress while you implement Monetate Engine API on your site.
Hold planning meeting with all stakeholders.
Agree on the implementation approach.
Create a roadmap of ideas to understand which experiences should be Engine API vs Monetate tag, if using a hybrid approach, to help the teams with prioritizing builds.
Request Omnichannel action templates.